# Navigating the Financial Terrain of the Outdoor Industry with OtherHours

Canonical URL: https://jeffbrines.com/2025/04/17/navigating-the-financial-terrain-of-the-outdoor-industry-with-otherhours/
Author: Jeff Brines
Published: 2025-04-18T02:56:07Z
Modified: 2025-07-13T22:38:20Z
Source: WordPress archive
Original source URL: https://jeffbrines.com/2025/04/17/navigating-the-financial-terrain-of-the-outdoor-industry-with-otherhours/

If you're new here, I've always had a deep passion for finance, technology, and the outdoor industry. Over time, I've become a go-to resource in [certain outdoor circles](https://www.vitalmtb.com/forums/hub/will-more-companies-be-shutting-down-next-12-24-months?page=0)—a kind of token finance/tech guy people hit up when [big-picture economic news drops](https://www.vitalmtb.com/features/financial-state-bike-industry-jeff-brines-inside-line), trying to understand how it might ripple into our world.

One thing I strongly believe in is giving people the knowledge, tools, and processes to do their own digging, not hoarding information behind some gate. That’s the spirit behind **OtherHours** ([www.otherhours.com](http://www.otherhours.com/)) a dashboard built to aggregate the most relevant quantitative and qualitative data across the outdoor, bike, and recreation industries.

**Right now, here is what the site does**

1.  Tracks stock quotes for 22 public companies on multiple time intervals
2.  Group these tickers into appropriate Jeff-made subsectors (bike, outdoor, powersports, RV)
3.  Compares performance to market as a whole in addition to adding other economic indicators (10 year yield, CPI, btc etc)
4.  Aggregates business news in the space that actually matters (contact me to add more)
5.  Lets users quietly leave comments or share rumors (which I personally moderate). There's also a monthly sentiment poll to help gauge where heads are at across the space.

Coming soon: a vastly upgraded newsfeed (drawing on my days at StreetAccount), curated social commentary from LinkedIn and X, an earnings/economic calendar, and a custom CPI—a real index of outdoor goods so we can track inflation, tariff impact, and pricing trends that actually affect this industry. Heck, I may even add a jobs board.

This is a work in progress. It’s not built to make money (though I may run some ads eventually). It’s just something I’ve wanted for myself—and figured others might find useful, too.

![](https://jeffbrines.com/media/2025/04/image.png)

_The dashboard I built now known as OtherHours_