Okay, I’ll admit it – as opposed to writing a blog post about a company I founded alongside long time buddy David Camp, I’m just copy/pasting the press release here. I’m busy. I’m sure I’ll wax and wane on the arc of launching a business soon enough here. For now, check out our new company, its product and feel free to ask any questions. We’re hoping this is just the start…
Littleton, CO – RALI – In the world of mountain biking (or gravel riding), every detail matters. From the grip of your tires to the precision of your drivetrain, these fine points define the quality of your ride. At Rali, we’re driven by a single goal: to enhance the riding experience by solving real-world problems with simple, innovative, high-value solutions. Today, we’re thrilled to introduce our flagship product—the Chain Mag—a game-changer for anyone who loves quiet, smooth, and focused rides.
What is Rali?
Rali is born out of a passion for mountain biking and a drive to innovate. Our mission is to take the everyday frustrations of riders and transform them into opportunities for better design. Whether it’s noise, vibration, or performance inefficiencies, we’re here to tackle those challenges head-on with products that are thoughtfully engineered and rigorously tested. The company was founded by aerospace engineer and long time bicycle indistruy engineer David Camp and myself about one year ago.
The Problem: Chainslap and Noise
If you’ve spent time on the trails, you know the sound: chainslap. That metallic clanking as your chain bounces off the chainstay can ruin the flow of your ride. It’s not just annoying; chainslap can damage your frame, creates undue chain wear, adds vibration and create unnecessary distraction when you’re riding your bike. Riders have tried everything from foam padding to rubber protectors, but the problem persists.
The Solution: The Chain Mag
Enter the Chain Mag, a sleek and lightweight chainstay protector with a twist—an integrated magnetic system. Here’s how it works: strategically placed magnets dampen the movement of your chain, minimizing slap and vibration while keeping it secure during rough descents or rougher sections of trail. The result? A quieter, more efficient ride that lets you focus entirely on the trail ahead.
Why the Chain Mag?
The Chain Mag isn’t just another chainstay protector—it’s a rethinking of how we approach drivetrain stability. Here’s what makes it stand out:
- Quiet Drivetrain: Our magnetic technology significantly reduces chainslap, giving you a whisper-quiet ride.
- Enhanced Durability: By preventing chainslap, the Chain Mag helps protect your frame from wear and tear.
- Performance-Driven Design: Lightweight, low-profile, and easy to install, the Chain Mag is engineered to complement any mountain bike.
- Universal Fit: Designed to work with a wide range of chainstays and drivetrains.
- Affordable Innovation: We believe every rider deserves access to high-performance solutions without breaking the bank.
- Zero Additional Friction While Peadling: Pedaling forces > than the magnetic forces. This means the second you begin to pedal, the magnet no longer has an effect on your drivetrain and the chain is pulled off the magnet. To add, due to the design engineering of the product, it has greatest impact on your drivetrain noise when in the middle to lower part of your cassette, which is exactly what we want.
Who is the Chain Mag For?
The Chain Mag is for every mountain biker who values performance and peace of mind. Whether you’re a weekend warrior looking for a smoother ride or a competitive racer chasing every advantage, the Chain Mag is built to elevate your experience on the trails.
What’s Next for Rali?
The Chain Mag is just the beginning. At Rali, we’re constantly exploring new ways to make cycling more enjoyable, efficient, and innovative. We have more products in the pipeline that aim to solve the problems riders face every day—so stay tuned!
Join the Quiet Revolution
Ready to transform your ride? The Chain Mag is now available for purchase on our website. Experience the difference a quiet drivetrain can make and be part of the growing community of riders who choose performance without compromise.
Visit Rali’s website to learn more, explore our products, and join the movement. Together, let’s redefine what’s possible on two wheels.
Or check out an overview video here