We’re entering a new era of content—content built just for you. It won’t mean much outside your own bubble, but inside that bubble, it’ll matter a lot. The world I’m talking about isn’t months or years away. It’s here now. Case in point: the story of Tucker and the Robots, an AI band I spun up last Friday evening.
I was hosting a birthday party for my buddy Lars. With a few hours to kill before guests arrived, I decided to mess around with an AI music tool to make him a song.(Side note, I’d never used one before.) Within 15 minutes, I had a few mediocre takes and was starting to get a feel for the tool (Suno.ai). After 30 minutes, I had something that made me laugh out loud. That’s when it clicked: what if I made a song for every guest? A little roast, a little comedy, a little thank-you, and something totally new – all with the help of a bunch of robots.
The workflow was simple: use ChatGPT-4o to write the lyrics, drop those into Suno.ai for the audio (I paid for the premium version, though some songs used the free tier), then spin up a quick website on Replit to host the album. I even used AI to generate custom album art. Ninety minutes after the idea hit, we had a band, an album, and a website tailor-made for the party. Tucker and the Robots were born with their inaugural album Beer League Cowboys
Reactions ranged from “WTF?” to “holy shit” to “I think I’m in a fever dream.” The songs aren’t good exactly, but they’re not bad either. More importantly, they’re packed with inside jokes, quirks, and details that only our group would get. Content by us, for us and it absolutely ruled.
Get ready for a world where this is normal. Movies, shows, games, songs, everything built for an audience of one (or fifteen, if you’re throwing a party). That used to be impossible. Now it’s a few clicks away.
Looking to the future, those clicks will start to go away and those companies armed with the right data will begin using these foundational models alongside some pretty clever workflows to spin up content you didn’t even know you wanted, with personalized ads embedded that hit harder than anything we’ve seen before. Imagine a hip hop song that I like, about whatever is going on in my life with a product placement part way through it knows I’ve been thinking about. We’re there. Like…now. Nothing is stopping this company from starting.
My head spins thinking about what’s coming.
In the meantime, check out the site: robotmusic.jeffbrines.com for the official album release (its a cool website), check here for a link to the album on spotify. or scroll down to the embedded version. Start with Big Guy. Song of the summer.
Cheers,
JB