I sat down with VitalMTB’s Shawn Spomer and Charlie Sponsel to reflect on the last 2 years of turbulence in the bike industry.
Author: Jeff
Authenticity on the Line: AI, Storytelling, and the Future of Outdoor Media
What happens when generative tools flood an industry built on being real?
Is the Transition Spire still a formidable enduro bike?
Does the old dog still hunt? Check out my latest review of the big mountain brawler from Transition. It could actually *save* you money! 😉
YT May Find Investors. Can It Find a Future?
Let’s take the chatter that YT has landed a new investor and run with it as a hypothetical to explore what the future might look like for the German mountain bike brand.
The Future of Bike Prices: What COVID, Inflation, Tariffs and Fx Mean for 2026
What is happening now and what should we expect into 2026 and beyond…
Why the Middle Fails: The Barbell Effect in Bikes
When baby bear porridge is not the right approach…
Product Review: Fox Podium, a $2,000 mistake?
The Fox Podium has not lived up to my expectations so far, but it also hasn’t been a total dude. Turns out I’ve entered into a toxic relationship, not with a partner but with a suspension product. Stay tuned as I’ll be updating this in the coming weeks as this saga unfolds.
State of the Industry: Giant Manufacturing’s Q2 results
What can we infer from the largest manufacturer in the cycling space? What does it tell us about the future of the industry? A quick look at Giant’s second quarter results…
State of the Industry: Fox Factory Reports Q2
Fox Factory reported their Q2 results after the market closed today. In this post we’ll review the results, conference call … More
KTM’s Restructuring: What happened and where its going…
KTM has built a reputation that some might call “bulletproof” over the last few decades, at least as far as … More