YT is…back?

The German based bike company announced its return yesterday with Markus at the helm. What happened and do they have a path forward?

Fox Factory Q3 Earnings Miss Expectations, SSG Drives Weakness

The suspension manufacturer missed results and guided lower, what went wrong?

VideoDog – An AI Video Logging Tool That Runs Locally

This last weekend, I set out to build an AI-powered video logging tool that runs locally on my Mac Mini using lightweight open-source models. This post is about how I approached it, what worked, and what I learned.

Is the Direct to Consumer Business Model Still Viable?

How the economics of selling direct create both leverage and risk — and why YT’s failure was about management, not model

Podcast: Why Have So Many Bike Brands Closed in the Last Two Years?

I sat down with VitalMTB’s Shawn Spomer and Charlie Sponsel to reflect on the last 2 years of turbulence in the bike industry.

Authenticity on the Line: AI, Storytelling, and the Future of Outdoor Media

What happens when generative tools flood an industry built on being real?

Is the Transition Spire still a formidable enduro bike?

Does the old dog still hunt? Check out my latest review of the big mountain brawler from Transition. It could actually *save* you money! 😉

YT May Find Investors. Can It Find a Future?

Let’s take the chatter that YT has landed a new investor and run with it as a hypothetical to explore what the future might look like for the German mountain bike brand.